Nothing drives away potential clients like a website that looks like it’s from 1999. But if it’s been several or even just a couple of years since you last updated your website, you should consider having it rebuilt. To help you out, here are three things that every small business website needs:
You want your website to look modern and up-to-date, so simplicity is key. You need to get your message across in as few words as possible in a voice that sounds clear, concise, and personable to your ideal client. Fewer words means less clutter and jargon. That makes a cleaner display for you webpages and drives more conversions. Appealing images help to break up text and create a more personal and aesthetically pleasing user experience for your customers.
Love at First Sight
When clients see your website, before they even read anything, they get a first impression of your business. In their mind, they see this:
Outdated + not mobile friendly + cluttered text = careless business
(they won’t take a second glance)
BUT you want them to think this:
Updated + mobile friendly + clear message = savvy, professional business
(now they want to know more about you)
Think of your website like a home. You want it to look fresh, clean, modern, and welcoming. Then, when guests visit, they’ll want to come in and listen to what you have to say. When your potential clients like what they see on your website, they want to know more about what you have to offer – it’s as simple as that.
If you haven’t kept up the newest web building technology, you’re missing out. Website creation tools found in WordPress make maintaining and updating your site easier than ever before. Plus, it gives your business a mobile friendly site that gives clients a convenient access to everything you have to offer. That way, you’ll have a user-friendly website that gives you the conversion rates you need.
Think your website needs updating? It’s not your fault – the rapid change of web technology gives every website an expiration date when it’s left alone for too long. But if you want to know more about what goes into rebuilding your outdated website into a modern, user-friendly one, just drop us a line!