When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
What is SEO?
Search Engine Optimization is the process of using methods to boost ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic and non-organic.
– Organic SEO or Natural SEO as it is also called, generally takes more time to execute but can yield longer term results. It works by focusing on content creation, link building, meta-tag optimization, keyword enhancement, etc.
Pros: Long-term results, Inexpensive, Attracts 80% of search traffic
Cons: Takes longer to see effect, Can be complicated, Unpredictable results
(TIP: Blogging is an easy, inexpensive way to boost your Organic SEO ranking)
– Non-organic SEO or Artificial SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. It works by concentrating on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.
Pros: Quick, Ideal for customer targeting, Great for brand awareness
Cons: Can be expensive, Requires constant fine-tuning, Ranking can plummet if you stop
What’s best for my business?
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
S-E-No? Check out this article if you want to improve your site without using SEO: 5 Non-SEO Ways to Increase Your Search Rankings
[by Chris Worfel | NoBox Creatives]