The Importance of Well Written Copy for Your Website
The best method of gaining more traffic and keeping visitors on your site longer is by hiring a great copywriter. Your website may be the first impression people have of you or your business; if your site’s copy isn’t great it might be their last impression. Having your content written by a professional copywriter is a smart long term investment for your website, both in terms of SEO and visitor retention.
What are the biggest pitfalls of not having good SEO copy written?
Pitfalls
Spelling, punctuation, and grammar errors are unfortunately more common than you might think, even on the websites of large and well-known companies. A simple way to improve your website’s image is to keep it clean grammar-wise. How can anyone expect a quality product or service from a website with content that looks like a mess?
Another big mistake that some organizations make is spending too much time or money on website design and not enough on good copy. If the reader doesn’t find the information he’s looking for, he will move on to another competitor’s website. If that happens it will be harder to grab his attention again and he may forget your website ever existed.
With the vastness of the internet, you have an incredibly small window of opportunity to capture someone’s attention because of all the other things they could be looking at online. You have to get your point across in a few sentences and grab their attention, while not overwhelming them with info. That is the essence of writing persuasive copy.
How to Write Good Copy
A lot of people who like to read online like to scan, so the best type of online copy is usually straight to the point and easy to comprehend.
Good copy goes beyond ad-speak however. People often visit websites when trying to make a purchasing decision. The copy must tell them how to buy and how easy it is.
Good copy requires friendly engage-able content for readers that prompt sharing, as well as written for SEO (search engine optimization). Without SEO optimized copy your site is less likely to see the amount of traffic that it otherwise could.
SEO
Good copy written by a good copywriter can increase conversions if visitors manage to find your site, but it does not guarantee a good SEO ranking. Guaranteeing a ranking of page one on Google can get tricky, and a lot of it depends on keywords (the terms people would be searching for). One thing that is certain however is that poorly written content that isn’t SEO friendly will limit the amount of traffic your site gets.
SEO companies use keywords to improve the SEO for their associated products or services. These keywords must be strategically placed throughout the website’s copy. It’s pointless to stuff keywords if the finished copy doesn’t motivate visitors to want to learn more about your product or service.
Effectively using keywords isn’t always easy to do since it has to be done in a way that doesn’t clash with the intended message.
Writing great SEO optimized content requires a certain finesse that takes time and practice to master.
The many ways of reaching people online are unlimited. Don’t allow poor web copy to limit your potential.
