How to Do Email Marketing – The Right Way
The verdict is in, and the evidence is crystal clear: email marketing reigns supreme in the world of B2B digital marketing. Not only is it more cost-effective than any other form of marketing, but it also boasts a substantial return on investment. According to Entrepreneur.com, the average ROI in 2015 was an impressive $44 for every $1 spent. So if you want to see a major boost in your marketing efforts, email is undoubtedly the way to go.
In this article, we’re going to walk you through the basics of effective email marketing strategy so you can take advantage of this great opportunity.
Step 1: Building your email list
Gathering a solid email list is key to successful email marketing, but it’s easier said than done. Don’t let this obstacle hold you back though, there are tons of clever tactics to grow your list in no time!
Tactic 1: Email Capture with Lead Magnet
One clever way to build your email list is by using a lead magnet. It’s as simple as offering a valuable resource, like a white paper or a webinar, in exchange for a user’s email address. With smart advertising and a winning landing page, you can watch your list grow in no time. Give it a go and see for yourself!
Tactic 2: Renting Email Lists
Want to grow your email list quickly? Renting email lists may be the way to go. While it may cost more upfront, it can be a faster way to gain subscribers, especially if you’re in a hurry. Just be sure not to confuse renting with buying, which can get you banned from many email marketing platforms. Instead, you pay a fee per email based on the number of recipients you want to target. For example, if you want to reach a list of 5,000 doctors, it may cost $1,000 per email. If you don’t want to wait for other tactics to work, renting can give you a jump start.
Tactic 3: Social Media Contact Forms
Utilize the power of Facebook and Twitter advertising campaigns to directly collect signups from your target audience. With this simple tactic, you can effectively increase your email list without lifting a finger.
Step 2: Knowing your audience
Navigating the ins and outs of identifying your target client can be a challenge, but it’s one worth conquering if you’re after a more engaged mailing list. Whether your business is an up-and-comer or an established powerhouse, there’s always a starting point when it comes to making contact. But the fewer people you have to convince, the better your chances of success. So put your message under the microscope and focus on honing it to speak to that one key decision-maker first.
Step 3: Crafting your message
This step is by far one of the most critical components to successful email marketing. The truth is, your message is the heart and soul of your campaign. To ensure that your efforts convert prospects into leads, it’s important that each element of your email serves a clear and concise purpose.
Your subject line should entice readers to open, while your greeting should hook them in for further reading. The real magic happens in the body of the email where each sentence serves as a stepping stone towards your ultimate goal – getting readers to click on that call-to-action. Remember, crafting your message with intention is the key to a successful email campaign.
Determine your Call-To-Action (CTA) first, and work your way backwards to craft your message. Ensure that your email is easy to comprehend even for those who have never come across your brand before. Your messaging should be tailored to your target audience, but it should be simple enough for a stranger to understand what you do and what you are presenting. So, start building your email list by creating an engaging and compelling message that is sure to strike a chord with your readers.
Step 4: Getting the design right
Designing your email list can be tricky, especially when it comes to finding the balance between pretty and effective. It’s important to remember that the goal is not just to create a visually pleasing design, but to actually drive conversions.
Sometimes, the sleek and professional look isn’t enough to catch your audience’s attention. You need to add something that will jolt them into action, like a speed bump on a quiet street. Of course, not everyone will be a fan of your bold approach, but at the end of the day, the numbers don’t lie. With the right marketing strategy, you can appeal to any demographic and achieve success. So don’t be afraid to shake things up and take a risk to create a design that truly stands out.
Step 5: Putting it all together
Creating the perfect email is like assembling a puzzle. It requires the right pieces to connect seamlessly, and designers and writers work together to make it happen.
Using pre-made templates, you can ensure that your emails have a cohesive design. With personalization options like including the recipient’s first name in the subject line, your emails will feel intimate and attention-grabbing. Don’t forget to infuse your brand’s personality and style into them, and provide links to your social media accounts. With all the components in place, your emails will be sure to stand out in your audience’s inbox.
Step 6: Testing it out
To ensure that your email marketing is effective, split testing (A/B testing) is a must. Knowing what’s working and what’s not is crucial. In the beginning, the goal is to get your emails opened, so it’s best to keep the content the same for multiple tests.
For example, send the same email to 20% of your list, with 10% receiving Subject Line 1 and the other 10% receiving Subject Line 2. After about 6 hours, the winner will be sent to the rest of your list.
It’s all about making sure that your subject lines are enticing enough to encourage prospects to open your emails. Don’t waste effort on subject lines that aren’t doing their job.
Step 7: Timing it right
Timing is everything when it comes to email marketing. If you want your message to land in the inbox of your ideal customers, then you need to send it at just the right moment. Knowing when to hit the “send” button is crucial for boosting the success of your campaigns. Don’t let all your hard work go to waste – make sure you’re timing it right!
Step 8: Trial and error
Elevate your marketing game by never falling behind with changing best practices. How? By using the power of Split Testing! As time goes on, your tried and true tactics may start to lose their impact. That’s where Split Testing comes in – test out different arrangements of content every quarter to see what works best. But the testing doesn’t end there. Refine your tests regularly and compare results against your lifetime data. If a new technique is a flop, leave it behind. But if it’s a hit, start incorporating it more and more. Stay ahead of the curve with Split Testing!
Email Marketing Done Right
Email marketing is a powerful tool to connect with your customers and grow your business. If you have the resources to develop a well-thought-out email strategy, you will be able to generate new leads, increase sales, and build meaningful long-term relationships with your customers.
In just 8 easy steps, you can create a comprehensive email marketing plan that will help get your message out to the right people in a cost-effective manner. But before you set off on this journey, it’s critical that you research different tools and services that are available to help make sure your emails are done right. Your goal should always be to ensure maximum engagement so that all those valuable interactions lead take place – when someone opens an email or signs up for a promotion – and consequently result in conversions. Once you’ve got everything in place, it’ll just be a matter of hitting the send button!
So why not give yourself an upper hand today? You need someone who can do your email marketing right, and we can help you with exactly that! Get in touch now and we’ll guide you through each step of the process so that you can have peace of mind knowing that your emails bring success for years to come.