You may already know that advertising is not just about getting your ad in front of as many people as possible. Successful advertising consists of getting your business and your message in front of people who are ready to buy your products or services.
However, the major issue with most forms of advertising is that a large majority of the people who see your ad will never be interested in what you have to offer. As a result, you are literally throwing a huge chunk of your advertising budget right down the drain. Doesn’t make sense to go where your potential customers are? Well, that place is Facebook, the second most visited website online.
Facebook has over 2 billion active monthly users worldwide. Let’s get real because it’s not just about the numbers. Unlike regular advertising, Facebook users are not idle. They are on Facebook to post, talk about, share and even recommend their favorite products and services to their friends and relatives. Unlike the offline world where you can only communicate with one or two friends at a time, Facebook allows users to instantly share their message and thoughts with hundreds of friends all at once. According to Facebook, the average user now has 140 friends. That’s 140 friends that one person can recommend your business to with just the click of a button.
One of the other great things about Facebook is that it allows you to pinpoint your target demographic and exclude everyone else outside the targeted demographic. Facebook allows you to advertise based on age, location, personal interests, income level, education and so on. This means your intended message is only shown to those people who are truly interested in your products or services. Facebook also allows you to have a two-way conversation with your customers, allowing them to give you direct feedback and suggestions. Your customers can even give reviews about your business, something advertisers could only dream about 5 to 10 years ago. With Facebook you don’t just gain leads for your business, you build a real relationship which develops more of your customers into consistent buyers.
So how can you take advantage of Facebook?
Well, first and foremost one needs to set up a Facebook fan page. A Facebook fan page is free to do and nobox creatives can help you do this. In simple terms, a Facebook page represents your business online. Think of it like your storefront. It’s where your customers hang out, interact with one another and you also interact with all your customers. The second step is to get your customers to like and join your fan page. You’ll find as more and more people join your facebook page, your message will spread your page will continue to grow all by itself. The third and optional step is to create a Facebook ads campaign to help drive new and highly targeted customers to your fan page. It really is that simple. Facebook is now the safest and easiest way to get real results from your advertising dollar. If you need help with setting up a Facebook page or a Facebook ad campaign, you can contact us at nobox creatives and we can help start growing your business and connecting with your customers right away.