MARKETING

  • ONLINE VIDEO MARKETING

    AUTHOR: // CATEGORY: Marketing, SEO, Video Marketing, Websites

    Online marketing has become a necessity for many companies undertaking their businesses on the internet. This is mostly done through websites and blogs which help companies market their products and services to the globe by providing relevant information to their target consumers. This kind of exposure opens up the market base for any online businesses to a global level. SEO services for your company website ensure high search engine ranking and, thus, more organic, as well as referral traffic to your website or blog. Your website will be ranked according to the context in the content and its relationship with similar high ranking websites linked to you. This traffic can be used to generate useful links and sales.

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  • WEBSITE SCROLLING VS CLICKING

    AUTHOR: // CATEGORY: Content Marketing, Marketing, SEO, Websites

    Web designers are often asked the question “does scrolling or clicking provide a better experience for users?”. Scrolling provides the website content on just a single page. More recently it has become apparent that users consider clicking more of a chore and that they prefer scrolling. The proliferation of social media networks has had an influence on user behavior. Infinite scrolling is a new trend in website navigation that extends rapidly from social media networks to any type of website. It would seem that more web developers are trying to add infinite website scrolling navigation on their sites.

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  • THE IMPORTANCE OF WELL WRITTEN COPY FOR YOUR WEBSITE

    AUTHOR: // CATEGORY: Content Marketing, Marketing, SEO

    The Importance of Clean and Well Written Copy for Your Website

    The best method of gaining more traffic and keeping visitors on your site longer is by hiring a great copywriter. Your website may be the first impression people have of you or your business; if your site’s copy isn’t great it might be their last impression. Having your content written by a professional copywriter is a smart long term investment for your website, both in terms of SEO and visitor retention.

    What are the biggest pitfalls of not having good SEO copy written? (more…)

  • THE BRILLIANCE IN APPLE COMMERCIALS

    AUTHOR: // CATEGORY: Apple, Entrepreneurship, Marketing

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    I am sure you have seen a number of Apple ads in your day, i never watch T.V. and i have managed to see plenty of them. Their ads, like them or not, are VERY effective and if there is anything i have learned while building our company and helping others do the same it is to take what works for the experts and make it work for you.

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