CUSTOMER SERVICE

  • BOURBON & BUSINESS: MAKING THE MARK

    AUTHOR: // CATEGORY: Customer Service

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    This week I heard a particularly interesting story from one of my co-workers while hanging around the proverbial water cooler. Mike, a gentleman who I discovered loves a good glass of whiskey even more than I, explained to me the recent changes that were scheduled to take effect at Makers Mark, a famous bourbon producer located in the heart of Kentucky. These “changes” had to do with altering the original formula by lowering the alcohol-by-volume (ABV) level. This tweak to the recipe was being made since MM had such high demand and limited production, so in essence, watering down the batches would allow them to ultimately make more product to distribute. Mike, as I quickly realized, was not your occasional whiskey consumer. He loves great whiskey and he¬†absolutely¬†loves Maker’s Mark. (more…)