CONTENT MARKETING

  • WEBSITE SCROLLING VS CLICKING

    AUTHOR: // CATEGORY: Content Marketing, Marketing, SEO, Websites

    Web designers are often asked the question “does scrolling or clicking provide a better experience for users?”. Scrolling provides the website content on just a single page. More recently it has become apparent that users consider clicking more of a chore and that they prefer scrolling. The proliferation of social media networks has had an influence on user behavior. Infinite scrolling is a new trend in website navigation that extends rapidly from social media networks to any type of website. It would seem that more web developers are trying to add infinite website scrolling navigation on their sites.

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  • THE IMPORTANCE OF WELL WRITTEN COPY FOR YOUR WEBSITE

    AUTHOR: // CATEGORY: Content Marketing, Marketing, SEO

    The Importance of Clean and Well Written Copy for Your Website

    The best method of gaining more traffic and keeping visitors on your site longer is by hiring a great copywriter. Your website may be the first impression people have of you or your business; if your site’s copy isn’t great it might be their last impression. Having your content written by a professional copywriter is a smart long term investment for your website, both in terms of SEO and visitor retention.

    What are the biggest pitfalls of not having good SEO copy written? (more…)