Nothing drives away potential clients like a website that looks like it’s from 1999. But if it’s been several or even just a couple of years since you last updated your website, you should consider having it rebuilt. To help you out, here are three things that every small business website needs:
You want your website to look modern and up-to-date, so simplicity is key. You need to get your message across in as few words as possible in a voice that sounds clear, concise, and personable to your ideal client. Fewer words means less clutter and jargon. That makes a cleaner display for you webpages and drives more conversions. Appealing images help to break up text and create a more personal and aesthetically pleasing user experience for your customers.